We specialize in developing marketing strategies for small and mid-sized businesses, to give you the same branding clout that’s available to the big boys.
Strategic Marketing
We will design a customized marketing plan focused on your business goals. Want to acquire new clients in specific areas? Looking for ways to nurture an ongoing relationship with your existing client base? Announce a new product or service? Build more diversity into your operation? We can help you accomplish all those objectives, and more.
We’ll work with you to indentify your areas of greatest potential, and devise a plan to build your strengths into the heart of your brand. We can assist with tactical needs, such as creating newsletters, developing fax and email campaigns, and cultivating media interest and support.
Successful marketing begins by developing relationships with potential customers before they walk in the door. We can assist you in that process by identifying the information customers are seeking, and helping you to provide it.
In addition, as the BusiWebSite team works with you to assemble a marketing plan, we'll help you identify and develop the right brand for your organization.
We build a strategic vision by:
- Working with you to develop an identity that reflects your organizational priorities.
- Organizing a cohesive plan to promote and position your brand.
We manage your day-to-day needs, including:
- Actively managing your web site
- Representing you to the media.
- Preparing and/or editing your press releases and managing an effective distribution.
- Advising on selection of mail lists for media and general mailings.
- Managing your mailing and customer lists
to keep them current.
We develop a media resource for your business by:
- Creating and maintaining a web-based library of press releases, media coverage, and related news coverage to make your organizational "story" readily available to media, prospective clients, etc.
- Integrating your plan throughout your promotional package, including web site and print materials.
- Maximizing the exposure and branding possibilities of your organization's highlights, milestones and accomplishments.
- Identifying unique story ideas to support
your business and working to get them placed.
